FAQ

  • What is a Fractional COO and how is it different than a full time employee?

    A fractional COO provides senior-level operational and strategic leadership on a part-time basis. It's an ideal solution for organizations that need executive expertise and a proven ability to deliver tangible results but aren't ready for the cost or commitment of a full-time hire. You get decades of experience without the overhead.

  • How do I know when its the right time to bring you in?

    When the 'chaos' start to outweigh the 'managed' part? That's the signal it’s time for us to step in.

    As a growth operations consultancy , we are brought in when leaders are ready to translate vision into tangible results. Bring us in when:

    You need an extra set of extremely capable hands to tackle a major challenge (e.g., preparing for a fundraise or restructuring).

    You know you are the bottleneck to progress and need to offload the operational burden to focus on being the founder/CEO.

    Organizational friction and misalignment are clearly slowing down your ability to optimize your operations.

    The short answer: The right time is when you're done managing the symptoms and are ready to implement strategic guidance and tailored solutions for sustainable growth.

  • What sets Katrina Purcell LLC apart from other consulting firms?

    What sets us apart is our unique blend of operational expertise, strategic thinking, and a passion for helping businesses thrive. We were founded on the realization that this particular brand of skills would be able to feed a fire through service to minority-led organizations, non-profits, and others. We believe in a collaborative approach and becoming a trusted advisor in your growth journey.

  • How do you measure the success of an operational consulting engagement?

    We measure success by delivering tangible results that directly support your organization's ambitious growth goals. We reject generic, non-actionable indicators and instead use metrics that align with your strategic business objectives.

    Customized KPIs: We start by defining Key Performance Indicators (KPIs) that track progress in areas contributing to bottom-line results. This often includes operational efficiency, cost reduction, or revenue growth.

    Process Improvement: We quantify the impact of bottlenecks we remove and the efficiency gains from new process mapping. For example, we might track a reduction in cycle times or error rates.

    Accountability & Alignment: Success is also measured by the clarity of your strategic plan and the increase in accountability across your leadership team, ensuring "who owns what" is defined.

  • How do you ensure operational changes are sustained after your engagement is complete?

    Our philosophy is built on establishing systems and processes that stick, transforming your internal culture to handle future growth. We don't just fix problems; we teach you how to manage the "chaos" yourselves.

    Change Management: This is central to our method. We train and empower internal champions to maintain and refine new processes.

    Documentation and SOPs: We ensure a clear documentation of new processes and Standard Operating Procedures (SOPs) is established and understood by the team.

    Framework Adoption: We introduce a mature framework and methodology that leadership can learn and adopt, which remains behind after the engagement. This helps leadership embed improvements within the organizational culture through consistent communication.

  • What is the typical investment and structure for a Katrina Purcell LLC engagement?

    As a fractional COO and consulting firm, we provide senior-level expertise without the cost of a full-time executive hire, ensuring you get maximum value at a reasonable cost.

    Flexible Retainer Model: We typically operate on a retainer basis for a minimum duration to allow time for implementing the change and seeing tangible results.

    Tailored Scopes: The total investment depends on the project scope (e.g., a specific goal like organizational design vs. ongoing fractional COO support) and the complexity of your growth challenges.

    Value-Based Pricing: Our pricing is value-based, designed to deliver a significant return on investment (ROI) by driving efficiency and accelerating your growth. We focus on being a trusted operator who can get started soon and produce results within 90 days.