Scaling Starts Here
You have the vision, the product, and the team. You're growing, but it feels less like "managed chaos" and more like pure, unadulterated exhaustion. You're hitting scaling bottlenecks, the kind that slow project completion, inflate operational overhead, and make ambitious growth feel impossible.
The solution isn't just more capital or more hires. It’s strategic foresight and operational excellence.
I spent years in senior roles, including Head of Global PMO and Chief of Staff to the CEO for two separate businesses, building structures that allowed large organizations to handle hyper-growth and organizational complexity. Now, I leverage that experience as the founder of Katrina Purcell LLC, a growth operations consultancy.
My mission is clear: to empower tech startups and nonprofits to optimize their operations and achieve ambitious growth through strategic guidance and tailored solutions.
"Scaling Starts Here" means stopping the frantic, reactive growth and replacing it with proven, scalable systems. It means you don't have to break your company or yourself to build it. Here is exactly how my corporate operations expertise becomes your greatest asset.
1. The Chief of Staff Playbook: Translating Titles to Startup Wins
The Chief of Staff role, especially in a rapidly scaling organization or during major events like an IPO or fundraise, is the ultimate masterclass in operational excellence. It gave me a unique vantage point of how founders could use my skills.
Here’s the breakdown of how those senior corporate titles become high-impact startup deliverables:
Head of Global PMO & Director of Product Operations →The Efficiency Engine: My background is in creating alignment and driving engineering efficiency. At a startup, this means I don’t just implement a project management tool; I define the process to increase project completion rates and reduce operational overhead. This is about making sure every dollar spent on engineering and product directly translates to revenue-driving features.
Chief of Staff to the CEO → The Strategic Navigator: In this role, my job was to act as the CEO's operational proxy, ensuring execution excellence and alignment on product priorities across the entire business. For a founder, this means I can step in to steer the company through rapid growth periods, acting as a fractional COO to free up the CEO to focus purely on product and vision.
Driving ARR Growth → The Growth Operations Consultant: Successfully leading teams to achieve significant ARR growth requires more than just good sales people. It demands a system where operations, marketing, and product are seamlessly aligned. That is the core of what a growth operations consultancy delivers: a proven ability to deliver tangible results and unlock your client's full potential.
2. The Scale-Ready Playbook: Future-Proofing Your Seed-Stage Company
Startups frequently suffer from "managed chaos" that isn't really managed at all, it's just organized exhaustion. My goal is to install the processes that allow companies to run farther on their runway while effectively investing in their growth. This is about building with foresight.
The Power of the 'One-Pager': In corporate settings, we learned to translate complex initiatives (like capital raise strategy) into clear, one-page documents. I implement this discipline so your team knows the strategic objectives and priorities at a glance, eliminating confusion and wasted effort.
Operational Excellence as a Competitive Advantage: You need scalable processes now. This includes defining your customer journey, optimizing your onboarding procedures, and creating documentation that allows a new hire to be productive in days, not weeks. This is the difference between growing and scaling efficiently.
Translating Vision into Tangible Results: Big companies succeed because the operational leader ensures the CEO’s vision isn't just a slide deck—it’s a roadmap with clear owners, deadlines, and success metrics. As your fractional COO, I bring that rigor to your business, translating your ambitious growth goals into actionable, measurable steps.
Conclusion: A Partner in Ambitious Growth
Katrina Purcell LLC is a dedicated partner committed to empowering businesses to achieve sustainable growth and make a positive impact. My particular brand of skills is devoted to service to minority-led organizations, non-profits, and those who may not have access to such services at a reasonable cost.
Whether you're a startup looking to scale or a nonprofit seeking to optimize your operations, we have the expertise and passion to help you succeed.
